HAW DID BABA RAMDEV BRING INVESTORS?
www.patanjalitextile.com Patanjali hardly have any investor. As per information available in public domain less than 10% is held by outside investor. We must understand the dynamics of this business. In settign up any new business, a large part of investment is required to set up and market brand. Patanjali had a huge advantage of followers base and trust factor which catalyzed initial growth and became self sustaining model in very short time. This is true in other such case also be it Sri Sri or Isha foundation. The followers are best marketing people one can have since they not only religiously consume products but also promote to others. The way it is going doubt if they will even need any investor.